Total brand intelligence for social, creator, search and AI visibility. One intelligence layer to sense every signal, decode what it means, and win the conversations that decide your market.
Signals collected continuously
SIRMATA means sensing and perceiving — not just tracking mentions. Omnisight is the promise of total visibility across every meaningful touchpoint.
One intelligence layer across social, creator, search, paid media and customer reviews. Posts, replies, ad creative, reviews and rankings land in a single timeline — each source labelled, so you always know what you are looking at.
AI reads every mention for sentiment, emotion and intent — tuned for Philippine English and Taglish. Video ads are transcribed and classified into messaging themes, offers and funnel stages, so creative is judged on what it says.
Crisis detection surfaces negative momentum and troll accounts while still small. AdRadar tracks rival media pressure and spend. AI Visibility reveals whether ChatGPT, Perplexity and Gemini recommend you — the discovery layer legacy tools miss.
Built for brands, advertisers and agencies who need the whole picture.
Social (FB, IG, TikTok, X, Threads, Reddit, YouTube), Google Reviews, and news in one unified feed with authentic reach.
Track rival creative across Meta, Google Ads and YouTube with format, funnel stage, and Competitive Media Pressure Index (CMPI).
Measure how often ChatGPT, Perplexity, Gemini and Claude recommend your brand when buyers search for recommendations.
Per-mention sentiment, emotion and buyer intent, specifically calibrated for Filipino and Taglish conversation.
Automated incident playbooks, escalation matrices, and detection of coordinated inauthentic behavior (CIB) and bot networks.
Cross-ecosystem signal convergence, early risk radar, and automated executive intelligence briefings.
Track rival brands' social timelines, ad creative lifecycles, share of voice, and strategic battlecards side by side.
Surface creators driving real conversation, ranked by authentic engagement and Earned Attention Rate (EAR).
Host on your own agency CNAME domain with custom logos, themes, and zero SIRMATA branding on reports and client portals.
Scoped REST API for PowerBI/Tableau pipelines plus corporate Single Sign-On via SAML 2.0 (Okta, Azure AD Entra ID).
Add brands, competitors, keywords and social handles. Bring your own API keys or use ours — multi-key failover keeps collection uninterrupted.
Collectors run continuously across social, news, reviews, ad libraries and AI search engines, deduplicating creative and tagging context.
Every signal is scored for sentiment, emotion, intent and authenticity. Ads are categorized by message, offer and funnel stage.
Executive command dashboards, real-time crisis playbooks, white-label client portals, and boardroom-ready exports.
Local context that generic global platforms consistently miss.
PH national and regional news sites, local SERP rankings and regional platform nuance — context generic global tools miss.
Mixed-language posts and colloquial nuance read accurately, instead of being flattened into neutral noise.
Estimated media value and competitor ad spend benchmarked in PHP, the currency marketing teams actually budget in.
Subscribe or top up easily via PayMongo without foreign card requirements or USD exchange rate volatility.
Most platforms count mentions well. These are the places where counting is not enough — and where the number on the dashboard decides whether a client trusts the report.
The usual approachCoverage stops at social, news and traditional search rankings.
With SIRMATASIRMATA probes generative answer engines (ChatGPT, Perplexity, Gemini, Claude) to measure whether your brand is recommended, which sources are cited, and how it ranks against competitors. Search is no longer just ten blue links.
The usual approachEvery comment is weighted equally, allowing coordinated troll attacks, comment-raids and bot networks to artificially skew brand sentiment and panic teams.
With SIRMATACoordinated inauthentic behavior (CIB) is automatically isolated: burst frequency, account velocity and repetition clustering separate organic customer feedback from deliberate smear campaigns — critical for public figures and high-profile brands.
The usual approachEvery mention is counted the same way, so a brand's own posts and one video's view count inflate the totals.
With SIRMATAOwned posts are labelled and separable from earned coverage, replies are distinguished from unprompted posts, and reach is derived per item rather than borrowed from a parent. On our own data, owned content accounted for up to 89% of raw reach — a number most dashboards quietly report as earned.
The usual approachAd libraries are listed by title and thumbnail, leaving video effectively unread.
With SIRMATAVideo ads are transcribed and the transcript feeds classification, so category, objective, message, offer and funnel stage come from the actual creative. Duplicate creatives are collapsed, and media pressure is benchmarked in pesos.
The usual approachMixed-language posts fall between language models and are scored neutral.
With SIRMATASentiment, emotion and intent are tuned for Filipino and Taglish content — the register most Philippine conversation actually happens in, and the one that global platforms most consistently flatten into noise.
The usual approachSingle-tenant tools with locked vendor watermarks, no API export, and manual CSV downloads.
With SIRMATAFull white-label custom domains (CNAME), zero SIRMATA branding, isolated client portals, developer REST API (`sirm_live_...`) for external BI, and SAML 2.0 corporate SSO.
SIRMATA is the AI-powered omnisight platform that helps brands monitor, understand and influence the conversations that matter — everywhere.
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