Total brand intelligence for social, creator, search and AI visibility. One intelligence layer to sense every signal, decode what it means, and win the conversations that decide your market.
Signals collected continuously
SIRMATA means sensing and perceiving — not just tracking mentions. Omnisight is the promise of total visibility across every meaningful touchpoint.
One intelligence layer across social, creator, search and paid media. Posts, replies, ad creative and rankings land in a single timeline — each source labelled, so you always know what you are looking at.
AI reads every mention for sentiment, emotion and intent — including Taglish, which generic global tools consistently misread. Video ads are transcribed so creative is judged on what it says, not just its title.
Crisis detection surfaces negative momentum while it is still small. Competitor watch tracks rival creative and share of voice. GEO analytics shows whether AI assistants recommend you — the discovery layer most tools ignore.
Built for brands, advertisers and agencies who need the whole picture.
Social, forums, news and search in one feed — replies distinguished from unprompted posts, so reach is never overstated.
Live creative from Meta and YouTube ad libraries with format, objective and estimated media value in pesos.
Per-mention sentiment, emotion and intent, tuned for Filipino and Taglish content.
Continuous scoring of negative momentum, with alerts routed to email, Slack, Teams or webhook.
Track rival brands' own social timelines, ad creative and share of voice side by side.
Measure how often AI assistants surface your brand — visibility in the answer-engine era.
Surface the voices driving conversation, ranked by reach and engagement rather than follower count.
Branded PDF and PowerPoint exports, scheduled digests, and shareable client portals.
Add brands, keywords and social handles. Bring your own API keys or use ours — collection falls back automatically when a credential is missing.
Collectors run continuously across every configured channel, deduplicating creative and tagging each mention by source and type.
Every mention is scored for sentiment, emotion and intent. Ads are classified by category and objective, video included.
Dashboards, alerts and client-ready reports — with crisis signals escalated the moment momentum turns.
Local context that generic global platforms consistently miss.
PH news sites, local SERP rankings and regional platforms — context generic global tools miss entirely.
Mixed-language posts read correctly, instead of being scored as neutral noise.
Estimated media value in PHP, so budgets compare in the currency clients actually use.
Subscribe without a foreign card or USD conversion.
Most platforms count mentions well. These are the places where counting is not enough — and where the number on the dashboard decides whether a client trusts the report.
The usual approachCoverage stops at social, news and search rankings.
With SIRMATASIRMATA probes the answer engines themselves and records whether your brand is named, how it is described, and which sources the model cited. Search is no longer only a page of blue links, and visibility there is invisible to tools that only crawl the open web.
The usual approachEvery mention is counted the same way, so a brand's own posts and one video's view count inflate the totals.
With SIRMATAOwned posts are labelled and separable from earned coverage, replies are distinguished from unprompted posts, and reach is derived per item rather than borrowed from a parent. On our own data, owned content accounted for up to 89% of raw reach — a number most dashboards quietly report as earned.
The usual approachKeyword matching pulls in every unrelated use of the name and calls it share of voice.
With SIRMATABrand identity is disambiguated so a bank is not scored on posts about a video game, an airport code or an accountancy firm that share its initials. Filtering is targeted, measured against stored data before it ships, so precision never costs you real coverage.
The usual approachAd libraries are listed by title and thumbnail, leaving video effectively unread.
With SIRMATAVideo ads are transcribed and the transcript feeds classification, so category, objective and messaging come from the actual creative. Duplicate creatives are collapsed, and estimated media value is expressed in pesos.
The usual approachMixed-language posts fall between language models and are scored neutral.
With SIRMATASentiment, emotion and intent are tuned for Filipino and Taglish content — the register most Philippine conversation actually happens in, and the one that global platforms most consistently flatten into noise.
The usual approachA channel whose credential lapses simply stops returning data, and the dashboard looks calm.
With SIRMATAEvery channel records each run, so a dead channel is visibly dead rather than merely quiet. When a first-party credential is missing or expires, collection falls back to a secondary provider instead of silently returning nothing.
SIRMATA is the AI-powered omnisight platform that helps brands monitor, understand and influence the conversations that matter — everywhere.
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